County Choice Farms (CCF) is a limited liability company incorporated under the Company and Allied Matters Act of the Federal Republic of Nigeria in 2010. CCF is setup with the aim of engaging in Agribusiness which includes crop farming, animal husbandry and agro processing.
The company started operation with the cultivation of pineapple and plantain in 2011 and later expanded into other areas of agribusiness in 2014 after the company was restructured by getting new investors.
The company has its corporate head office at Plot 12, Block 74, Engineer Babatope Bejide Crescent, Lekki Phase 1, Lagos, and the farms are located at Ijebu Itele, Ogun State, Nigeria, on over 80 hectares land. CCF currently has over 90 staff in its employment.
To be a leading agricbusiness company in sub Sahara Africa, that is committed to sustainable agriculture through innovation, research and technology.
Committed to food Security in Sub-Saharan Africa and the economic well-being of the stakeholders.
The core values of County Choice Farms is as follows:
- High performance driven culture – target driven
- CANDOUR (Speak Out without fear of victimization)
- Effective service delivery
- Respect for customers and co-staff
- Equitable Justice
- Team Work
The goal of the company is to run an agribusiness that will create sustainable value for the shareholders, employees and the operating community by using the right people, modern farming techniques and operating at very low risk. The specific business objectives for all the stakeholders are so follows:
- CCF primary financial goal is to be able to generate an annual return on equity of 30% within the next five years.
- CCF will continually strive to promote improved nutrition in its sphere of business at the most affordable price.
- CCF philosophy is to have long-term relationships with its customers that will be mutually beneficial to both parties and the customers will always be treated professionally and with respect.
- CCF will be an attractive workplace for the most talented and best-performing employees. The Company will continually invest between 1% and 2% of annual turnover on manpower development.
Promoting Sustainable Agriculture
County Choice Farms was established as an answer to our long-time entrepreneurial aspiration of setting up an Agribusiness that will meet the following objectives:
Help address the perennial problem of farm produce wastage
Contribute to the improvement in good Agricultural practices in Sub-Saharan Africa.
The dream was birthed in 2011 with the cultivation of 100,000 pineapple plantation on 4 hectares of land. In 2014, the company was however restructured by bringing new investors through Private Placement. The company expanded its operation into Poultry farming which has been very successful.
Our vision is to be a leading agribusiness in Sub-Sahara Africa, that is committed to sustainable agriculture through innovation, research and technology.
There is enormous amount of opportunities in the agricultural sector for investors. Infact, the sector is one of the key areas that Government hopes to use to transform the economy. However, timing is of essence, and huge windows of financial and economic opportunity are open to the pacesetters. According to Obiageli
Ezekwesili, Agriculture, is not only Africa’s “next big thing.” It is already its life wire: it is Africa’s leading private sector.
Some 70% of Africans depend on it for their livelihoods, and it accounts for about 40% of the region’s GDP. Poultry farming has a huge potential for any investor. According to the President of the Poultry Association of Nigeria, Dr. Ayoola Oduntan, Nigeria loses about $2.7b (about N399.4bn) annually in revenue to smuggling of unhealthy poultry products. He further stated that while the local demand for frozen chicken is above two million metric tonnes annually, Nigerian farmers are only able to produce 300,000 metric tonnes, leaving a wide gap of more than 1.7 million metric tonnes. “Out of this figure, smuggled chicken accounts for 1.2 million metric tonnes annually. CCF has built considerable competencies in poultry business which can be leveraged by other investors who are interested in getting good returns from their investments.
CCF currently has over 100 direct staff and has achieved impressive growth of over 30% annually. Besides, CCF has established several farms for investors through its busines advisory services and continually offers consultancy services to many farms.